Clean Isn’t Always Safe

Over the past decade, “clean beauty” has become a buzzword. Shelves are stocked with products boasting natural ingredients, organic labels, and “free-from” promises. And while the clean movement has done wonders for awareness around harsh chemicals, there's a major gap in the conversation—especially when it comes to pregnancy.

The truth? Clean doesn’t always mean pregnancy-safe.

Why Pregnancy-Safe Standards Are Stricter

During pregnancy, your skin becomes more absorbent, and what you apply to it can have an impact not just on you—but on your developing baby. This is why pregnancy-safe skincare goes beyond banning parabens and sulfates.

Certain ingredients, even if they’re “natural,” may be:

• Hormone-disrupting (like essential oils that mimic estrogen)

• Poorly preserved, leading to microbial growth

• Too harsh for hormonal skin, causing increased sensitivity or irritation

Common “Clean” Ingredients That Aren’t Pregnancy-Safe

Here are a few examples of “clean” ingredients that might not be safe during pregnancy:

• Retinoids / Vitamin A derivatives: Linked to birth defects when used in high concentrations.

• Essential oils like clary sage or rosemary: Natural, yes—but they can mimic hormones and trigger uterine contractions.

• Chemical sunscreens (like oxybenzone): Endocrine-disrupting and often found in “natural” SPF blends.

Safe Swaps

So what can you use instead? Look for skincare that’s both clean and clinically reviewed with pregnancy in mind. 

✔ Reviewed by OB/GYNs
✔ EWG VERIFIED™ for safety and transparency
✔ Free from over 6,500 questionable ingredients
✔ Designed specifically for hormonal, sensitive skin

Your skincare should be as intentional as the rest of your wellness choices. Whether you're planning a family, currently expecting, or simply want hormone-safe options, it's time to rethink what “clean” really means.