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our values
Safety first
Plant-powered, performance-driven.
Every product is reviewed and formulated to the highest standards of reproductive safety. If it’s not safe for pregnancy, it’s not in our formulas.
our values
Transparency
Nothing to Hide
We believe you have a right to know what touches your skin. That’s why we share every ingredient, every intention, and every decision—no greenwashing, no guesswork.
our values
Minimal, Never Basic
Ritual Over Routine
Skincare should slow you down, not stress you out. We don’t do 10-step regimens. Our multitasking formulas are made for real life.
our values
advocacy in action
Maternal Health for All
We support organizations improving access to care and use our platform to amplify the voices of all who mother.
our purpose
When I think of mothering, I think of something pure—an act of deep, intentional care. I want us to commit to giving that to ourselves as well. To care for our minds and bodies, so we can keep showing up as our best selves.
To Make Care a Necessary Ritual, Not a Luxury. We believe self-care should be simple, sensory, and restorative—something you do for yourself, not just when you have time. Each product is an invitation to slow down, to reconnect, and to honor who you are becoming.
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explore our collections
Hormone-safe, high-performance formulas that are thoughtfully crafted to meet your evolving needs.