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Dr. Roohi Jeelani
Dr. Roohi Jeelani, MD, FACOG is a double board-certified Reproductive Endocrinologist and Infertility Specialist. She completed her fellowship in Reproductive Endocrinology at Wayne State University and has authored numerous publications on fertility, toxins, and reproductive health. Her clinical interests include oncofertility, hormonal disruption, and fertility preservation.
Dr. Carli Blau
Dr. Carli Blau is a Licensed Sex and Relationship Therapist specializing in women’s health, infertility, PCOS, and maternal mental health. She holds dual master’s degrees from Columbia and Widener Universities and a Ph.D. in Clinical Sex Therapy with a focus on sexual esteem and infertility.
Dr. sara Bloom
Dr. Bloom is a Family Medicine physician certified in Integrative and Women’s Health. A mother of three, she founded her practice to support postpartum wellness and close the care gap for mothers beyond the six-week checkup—helping women feel vibrant and supported through every stage of motherhood.
Julia Sarawitz
Julia is a maternal wellness educator and curriculum designer specializing in matrescence. She holds an MA in Clinical Psychology and co-founded Seed Mother. As Curriculum Designer at Columbia’s Maternal & Reproductive Psychology Lab, she bridges science and ritual to support holistic perinatal wellness.
Victoria Trinko
Victoria is a maternal health educator, researcher, and co-founder of Seed Mother. With an MA in Clinical Psychology and an Advanced Certificate in Reproductive Well-Being, she has spent years studying matrescence under Dr. Aurelie Athan. She’s also a certified yoga instructor and passionate advocate for maternal care.
Because we deserve more than care. We deserve advocacy.
We collaborate with trusted medical experts, maternal health advocates, and aligned organizations to ensure our products—and our impact—are rooted in safety, science, and support. Together, we champion hormone-safe care, greater transparency, and real support for those who mother.
The Environmental Working Group
EWG empowers parents to make safer and healthier decisions by publishing research on avoiding the impact of toxic chemicals and choosing safer products for our families.
viva eve
A women’s health destination providing better options for moms, with integrated specialty care – from Ob/Gyn services and hormone health care.
Pretty Well beauty
Led by Jazmin Alvarez, a 14 year veteran of the fashion and beauty industry, PWB sets the highest standards of clean beauty and wellness by partnering with brands that adhere to only the strictest standards of clean and sustainability practices.
Saving Mothers
A global nonprofit organization of allied healthcare professionals dedicated to eradicating preventable maternal deaths and birth related complications among marginalized women.
Black Mamas Matter Alliance
(BMMA) is a Black women-led cross-sectoral alliance that centers Black mamas and birthing people to advocate, drive research, build power, and shift culture for Black maternal health, rights, and justice.
Moms 4 moms nyc
A 501(c)3 non-profit dedicated to providing assistance to single mothers in need through the monthly distribution of its signature Postpartum Recovery Kits and Newborn Baby Bundles.
When I think of mothering, I think of something pure—an act of deep, intentional care. I want us to commit to giving that to ourselves as well. To care for our minds and bodies, so we can keep showing up as our best selves.
To Make Care a Necessary Ritual, Not a Luxury. We believe self-care should be simple, sensory, and restorative—something you do for yourself, not just when you have time. Each product is an invitation to slow down, to reconnect, and to honor who you are becoming.
Hormone-safe, high-performance formulas that are thoughtfully crafted to meet your evolving needs.